Does digital signage in a store really work? Last week, I was at the mall and noticed several LCD screens with custom mall or store content. When I walked into the mall, the entrance had a large, interactive digital screen with a map of the mall. If the customer wanted information on a store, they simply touched the name of the store or its location on the map. The interactive screen popped up with verbal and visual directions to the store, coupons for that particular store, specials of the day and information such as store manager and their phone number.
Once inside several of the stores, there was more digital signage. Advertisements were displayed to catch the eye. Specific brands were promoted, sales items were highlighted and even customer reviews on many of the items within the store were showing. Digital signage is fabulous for those of us who impulse buy! I walked away from several of the stores with WAY more than I had intended to buy.
For more information on digital signage
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