Digital signage is popping up all over malls and shopping outlets. I went shopping with my family last week and delibertly tried to notice how many forms of digital signage there were. As we approached the entrance, I noticed a digital signage map of the entire mall. This was an interactive, touch screen kiosk. It was really neat and simple to use. The customer can select from a list of stores presented alphabetically or by type of store. The kiosk will show visual directions and a set of written directions from that location to the store. In addition, the kiosk shows the customer valuable information such as store hours, promotions, hourly specials, etc. The customer can even print coupons for the store directly from the kiosk. As we made our way to several stores, we passed the movie theatre. The theatre had the current shows listed on a LED board. More digital signage! We then passed the food court, where I saw LED menu boards and LCD or Plasma menu boards. Wow! The LCD/Plasma menu boards really make the food look delicious and very hard to pass up. So after we got a sandwich and a drink, we proceeded to shop. Several retail stores had digital signage boards with store information, clothing sales and promotions and mall happenings. Digital signage is really working!
For more information on digital signage:
972-641-0390 OR 1-800-383-8163