Monday, May 17, 2010

Digital signage at the mall


Digital signage is popping up all over malls and shopping outlets. I went shopping with my family last week and delibertly tried to notice how many forms of digital signage there were. As we approached the entrance, I noticed a digital signage map of the entire mall. This was an interactive, touch screen kiosk. It was really neat and simple to use. The customer can select from a list of stores presented alphabetically or by type of store. The kiosk will show visual directions and a set of written directions from that location to the store. In addition, the kiosk shows the customer valuable information such as store hours, promotions, hourly specials, etc. The customer can even print coupons for the store directly from the kiosk. As we made our way to several stores, we passed the movie theatre. The theatre had the current shows listed on a LED board. More digital signage! We then passed the food court, where I saw LED menu boards and LCD or Plasma menu boards. Wow! The LCD/Plasma menu boards really make the food look delicious and very hard to pass up. So after we got a sandwich and a drink, we proceeded to shop. Several retail stores had digital signage boards with store information, clothing sales and promotions and mall happenings. Digital signage is really working!

 
For more information on digital signage:

ENTECH SIGNS

972-641-0390 OR 1-800-383-8163

Thursday, May 6, 2010

A 6ft Ice Cream: A Picture Really is Worth a Million Dollars!

Does digital signage really work? I'm living proof it does. Yesterday I was out running errands and drove by a McDonalds. This McDonalds recently had an old dingy looking static advertisement board. Everyone has seen these, the ones with the big "M" and then enough space for about two lines of very short text where half the letters are falling sideways. I'm not even really sure what the message read. Most of the letters had fallen off the sign and the letters remaining were either crooked or spaced too far apart to read. About 20 minutes later, I drove past another McDonalds. This one was different, they had a bright, flashing LED marquee that caught my attention. They were advertising specials of the day and then a delicious Oreo McFlurry, at least 6 feet tall, popped up on the marquee. That was it. SOLD!!!!!!!. I couldn't pass up a tasty treat that looked that yummy. I pulled to the drive-thru and ordered a McFlurry. And a burger. And fries. And a large Coke. You get the point.  A picture really is worth a million dollars!

McDonalds LED/Digital Sign advertisement


For more information on digital signage:

ENTECH SIGNS
972-641-0390 OR 1-800-383-8163
WWW.ALPHA-LED.COM




Tuesday, May 4, 2010

Digital signage sells products


Digital signage sells products. Specifically digital signage that can display graphics or pictures. Consumers are more likely to impulse buy when they can see an appealing picture of an item. For example, last week I was driving by a travel agency. I had noticed they had a new LED sign a few weeks earlier. The new sign caught my eye due to the bright colors and moving messages. The agency advertised several specials to different beach destinations. This definitely peaked my interest in a summer vacation. However, this week the travel agency really capitalized on their new digital sign and added pictures. Now when you drive by the travel agency, you see pictures of rolling waves, blue water, white sand and a family smiling and relaxing on the beach. Now instead of just making me want a vacation, I pulled into the agency and BOOKED me a vacation. I couldn't resist. A beach vacation is just what me and my family needed and now we are headed to Florida in July.


For more information on digital signage:

 
ENTECH SIGNS

972-641-0390 OR 1-800-383-8163